*May 2, 2:00 p.m. to 3:00 p.m.*
The Affordable Care Act (ACA) will revolutionize the country’s health
care system by providing access to care for previously uninsured
Hispanics. This webinar is designed to help healthcare marketers
understand the changes and how to best communicate with their new
consumers. Guest speakers from Centers for Medicare & Medicaid Services
(CMS) will debut the results of their Spanish-language segmentation
research that sheds light on who these consumers are. Univision will
then illustrate how to apply these learnings through messaging and
marketing tactics. We’ll cover:
* An ACA 101, including the most up-to-date information and timeline
directly from the government agency responsible for its rollout
* The mindset and communication needs of soon-to-be-insured Hispanics
* The do’s and don’ts of engaging Hispanic consumers
*Thursday,**
*May 2*
*2PM – 3PM ET**
Register Now
<https://us.reg.meeting-stream
